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Skip to contentEttorez is a premium Made-in-India chair brand built on 25+ years of manufacturing expertise. Trusted by 145,000+ customers across 28 states and 6 union territories, we create chairs that bring together design, craftsmanship, and quality—chairs that support your journey, reflect who you are, and represent what you’re building.
Where It All Started
Eklavaya Bhaskar grew up in a family that had spent decades in the furniture industry. From an early age, he saw furniture differently—not simply as products, but as part of people’s lives. The chair especially stayed with him. It was where people studied, entrepreneurs built businesses, doctors cared for patients, and leaders made important decisions.
When he entered the office furniture industry in 2000, he began to notice a gap.
Desk jobs were increasing, and India was entering a new era of work. Yet people were still not aware of how important the right chair was. Most decisions were based on price or appearance, but it was difficult to understand what genuine quality really meant or what actually made a chair the right chair.
Ettorez was born from that belief: a chair is more than a productivity tool. It supports you through the work, decisions, challenges, and ambitions that shape your journey and represents who you are.
Our Vision
Eklavaya Bhaskar’s vision is to build a made-in-India company that expands the perception of what India is capable of building and makes people more aware of its importance.
For too long, premium office seating has been associated with imported brands. Ettorez wants to challenge that perception.
The goal is to build deeper capabilities in designing, engineering, and manufacturing world-class chairs; reduce dependence on imports; and create products that can stand alongside the best in the world—right here in India, rather than depending on others to build them for us.
Build here. Build better. And let the product speak for what India is capable of.
Today Ettorez is manufacturing more than 30,000 units a year with more than 1.45 lakh satisfied clients.
The trust that BIFMA Level 3 certification imparts to customers regarding the product and the company:
| Aspect | Trust In The Product | Trust In The Company |
|---|---|---|
| Quality Assurance | High-quality, durable, reliable chairs | Commitment to producing top-quality products |
| Compliance with Standards | Meets/exceeds industry benchmarks | Demonstrates transparency and accountability |
| Sustainability | Eco-friendly and responsible product | Commitment to sustainability practices |
| Reduced Risk | Fewer defects, warranty claims, and issues | Adherence to legal and ethical standards |
| Customer Satisfaction | Ensures long-term comfort and contentment | Enhanced reputation for customer satisfaction |
BIFMA Level 3 certification not only signifies product quality but also reflects positively on the company's reputation, ethics, and commitment to customer satisfaction, all of which enhance the trust that customers place in the product and the company.
The value of ISO 9001:2015 certification specifically in terms of furniture manufacturing:
| Aspect | Value of ISO 9001:2015 Certification in Furniture Manufacturing |
|---|---|
| Quality Furniture | Ensures consistently high-quality, well-crafted furniture. |
| Customer Satisfaction | Increases customer satisfaction by meeting or exceeding expectations. |
| Efficient Production Processes | Promotes efficient manufacturing, reducing waste and resource consumption. |
| Cost Reduction | Leads to cost savings, which can be reflected in competitive pricing. |
| Risk Mitigation | Identifies and addresses potential production issues, reducing defects and recalls. |
| Competitive Advantage | Sets the manufacturer apart, attracting discerning customers and partners. |
| Global Recognition | Facilitates international trade and collaborations with other businesses. |
| Legal Compliance | Helps meet legal and regulatory requirements in various markets. |
| Continuous Improvement | Encourages adapting to changing customer preferences and industry trends. |
| Sustainability | Aligns with sustainable practices in materials and production processes. |
ISO 9001:2015 certification is highly valuable for furniture manufacturing as it ensures consistent quality, customer satisfaction, efficiency, and a competitive edge while also supporting legal compliance and sustainability efforts.
